By the time you click launch on your Kickstarter campaign, your customers should be in place. If you’re planning to start marketing your products once they are on sale you’re already too late. Start now, it’s never too early. Too often I see people launch a Kickstarter campaign with no fanfare and no prior marketing, […]
Who is Ross Davis?
Why would you trust someone you knew nothing about?
I own Hamtun Watches, a UK based company building awesome, affordable automatic watches (you should buy one). Founded in 2016, Hamtun now has multiple models and continues to grow.
On this blog I will tell you exactly how I grew those companies from nothing.
I was told by crowd funding “experts” that I needed to put aside $7,000-$10,000 to market my campaign. That didn’t seem right, and anyway I didn’t have it. I spent $0 and absolutely destroyed my goal.
The techniques I developed have now been used multiple times and are adaptable to almost any product or service.
Fulfilment of a crowdfunding campaign is one of the hardest things to get right. I know, I’ve got it very wrong before! Use a dedicated service and save yourself an incredible amount of stress and embarrassment. My first pre-order campaign (split between Kickstarter and Indiegogo) ended with around 1000 orders that needed shipping. Each of […]
There are 2 popular ways of pricing a Kickstarter, and both have their own advantages. I have a strong preference, but which works for you? Pricing is tough. You want to get sales, but if you’re reading my advice you probably don’t have the budget to make a loss on your sale price. The direction […]